Promote Production through Research and Development, Empower Diversification - The Path of Product Innovation of Goobagel

Relying on strong R&D capabilities, a professional R&D team, and keen insight into market consumption trends, Goobagel has continuously made efforts in bagel product innovation and embarked on a differentiated development path. Different from the hard texture of traditional bagels, the company has improved the texture of bagels to be softer in combination with the biting habits of Chinese consumers. At the same time, it adheres to hand-made craftsmanship, going through 16 processes and multi-level fermentation, making each bagel both tough and soft. The crispy outside and chewy inside texture after reheating is deeply loved by contemporary young people.